Our client has a long-standing history and a unique philosophy, set in a beautiful part of Kent.
They are seeking an experienced marketing manager to join their team and manage all aspects of this function. This position will be operating in a standalone role developing the strategy and implementing the marketing plans.
*Work within an agreed budget to develop, plan and create an overall schedule for delivering marketing
*Co-ordinate internally the implementation of the whole marketing strategy
*At agreed times and in approved areas, act as a spokesperson and representative – specifically in the areas of marketing
*Help fulfil key marketing and targets
*Develop and oversee the implementation of a comprehensive communications strategy
*The overall coordination of all major external events
*Produce an annual marketing plan and associated budget to implement the marketing strategy
*Liaise with suppliers as necessary to ensure best value for money
*Manage all elements of the brand and ensure it remains consistent with the values, ethos and objectives
*Develop relationships with editors and other key media personnel
*Identify opportunities for opinion forming articles
*Oversee the writing and editing of all print communications
*Monitor the website to ensure it is regularly maintained, updated and relevant
*Monitor the use and development of all digital communication tools including Twitter, Facebook and other emerging digital platforms
Essential skills required
*In-depth understanding and appreciation of the principles and practices of marketing
*Recognised marketing qualifications
*Working knowledge of market research techniques
*International experience advantageous
*Familiarity with social media platforms
*Confidence in IT and database skills
*Educated to degree level or equivalent
*Driving licence and own transportation
The post is subject to the completion of a confidential medical questionnaire and DBS check.
The normal office hours are 9.00 am to 5.00 pm, however flexibility is required for evening and weekend working as well as overseas travel.
25 days holiday + bank holidays
Our client is a leading UK manufacturing business who have been operating for over 30 years and offer innovative products to their specialist industry. Based in Kent they have partners across Asia, the USA and Europe.
The business have gone through rapid growth over the last few years and are looking to strengthen their B2B marketing and improve their corporate and commercial development even further.
The individual joining the team will be responsible for delivering CRM across the company to encourage customer retention and loyalty, implement and execute strategic plans, structure the business in order to attract potential customers and retain existing ones.
*Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle.
*Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.
*Working closely with all departments to ensure the CRM works effectively for all aspects of the company.
*Overseeing direct communications with customers through the CRM.
*Customer journey mapping analysing touch points with the organisation and maximising commercial opportunities.
*Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.
*Monitor and maximise customer lifetime value strategies ensuring maximum profitability.
*Ensuring the database is segmented effectively for targeted marketing activities.
*Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.
*Supporting the team by coordinating and collating content
*Attending shows and meetings as required
*Assisting in the organising and analysis of trade and future retail promotions
*Liaising with customers, ensuring their needs are met in terms of receiving regular updates on new product etc
*Previous experience leading CRM.
*Exposure to a manufacturing or product-based business.
*Demonstrable B2B knowledge
*Experience with OrderWise CRM would be very advantageous.
*Drive and have own transportation
If this role and company sound interesting submit your CV for review.
Marketing Manager (B2B Acquisition)
Competitive Salary + OTE
Hours: Monday to Friday, flexible, 37.5 hours per week
We are currently working with an organisation that specialises in providing information related to professional services. They are currently seeking a self-sufficient and proactive Marketing Manager (B2B Acquisition).
As the Marketing Manager, you will be responsible for driving and growing the Marketing strategy to increase sales.
Responsibilities of the Marketing Manager will include:
– Developing B2B sales and business development for the company
– Manage client relationships with established media contacts and undertake media monitoring
– Driving Marketing strategy to increase sales
– Creating marketing campaigns (print/web/email/social marketing)
– Improving and having a vision of growth for the company website and keeping the website up to date
– Writing and circulating press releases
The ideal candidate will be able to demonstrate:
– Proof of driving increased sales through Marketing
– Proven experience of B2B sales and business development, ideally in the corporate environment
– Self-sufficient and independent
– Excellent internal and external stakeholder relationship management
– Experience of using digital marketing and social media (Twitter and LinkedIn)
– Experience in using a CRM system and internal database management
– Experience in using design software – Adobe InDesign, Adobe Illustrator, Adobe Photoshop would be advantageous
– Great attention to detail
This is an outstanding opportunity to join an established and growing business that can offer ongoing development and career opportunities, coupled with a competitive salary and benefits package.