Digital Marketing Specialist

Digital Marketing Specialist

Our client is a fast paced wholesaler supplying a fantastic range of products in to retailers and direct to consumers. The business started nearly 35 years ago and has grown into a multinational operation supplying to over 40 countries around the world.

They have doubled in size in the last 4 years with plans for further growth. Aside from good career opportunities and the chance to work with a growing international organisation, there is also an array of excellent benefits that the company offers.

They are currently recruiting for a Digital Marketing Specialist to be based in their UK office in South Kent. We are looking for a generalist who also has excellent SEO skills to drive this aspect of the marketing forward.

This role would suit an individual early in their career with a digital marketing/agency background, looking to take their next step and enjoy additional responsibility/autonomy and skill progression.

Main Duties & Responsibilities:
●You will take lead on all search engine optimisation (SEO) across all the sites, on page and off page.
●Implement a successful ‘go live’ process that will be used when new websites go live.
●Maintain and monitor websites; Identifying, diagnosing and resolving any Technical SEO issues including 404 errors, crawl errors, robots.txt file, sitemaps, missing alt attributes and so on.
●Migrate existing websites to a new CMS or URLs structure, including 301 redirects and http to https
●Conduct keyword research to use for SEO and PPC campaigns.
●Write compelling unique title tags, meta descriptions and h-tags across all sites.
●Keep up to date on SEO best practices and Google Algorithm updates.
●Analyse website performance using Google Analytics and other tools, making any recommendations for improvement.
●Maintain, optimise and expand current Google AdWords and Bing Ads accounts.
●Monitor all websites where our brand appears, ensuring all content and data is correct.
●Assist with new product copy creation.
●Assist with optimisation of current product copy.
●Increase conversion rates for company websites across multiple marketing channels
●Create a roadmap for future website improvements
●Work with external developers to prioritise and implement future improvements for company websites or bug fixes
●Work with internal marketers to drive revenue across multiple channels
●Write copy for key landing pages Requirements:
●2 years experience in an SEO / PPC role.
●Experience of technical, on-page and off-page SEO.
●Experience with website analysis using Google Analytics.
●Knowledge of keyword tools including Google Keyword Tool.
●Experience working with Google AdWords and Bing Ads.
●An up to date, working knowledge of current SEO trends and algorithm updates.

Desirable:
●Google Analytics Certified
●Google AdWords Certified
●Magento 2 experience

At KHR we take care to ensure that you are represented as well as possible so it is worth checking your CV for layout, spelling and grammar as well as making sure it is up to date before you submit. If you feel you need to highlight particular qualifications, skills or relevant experience with regards to a specific role then please add a cover letter or a preface page. This does not need to be formatted in the same manner. In addition, if your CV is heavy with graphics etc, please could you also submit a “clean” copy in Word. Thank you.

KH Recruitment Ltd is acting as an Employment Agency in relation to this vacancy. KHR – Recruitment Specialists is a trading name of KH Recruitment Ltd Keep in touch with us online for job alerts, industry updates and market…