We have an exciting opportunity for an experienced Marketing Manager to join a successful company based in the East Kent area.
You will be responsible for defining the product and brand vision, manage the product lifecycle and driving growth by taking to market great and commercially viable products and services.
Key Duties/Responsibilities of the Marketing Manager:
*Lead and develop product roadmaps for all products in conjunction with the management team, product professionals and relevant commercial and operational teams
*Achieve profitable growth across all product lines at P&L level
* Identify market research related to product strategy that yields insights to inform marketing strategy
*Champion competitive intelligence to recommend how products /brands can best compete and develop contingency plans to respond to market changes
*Work collaboratively with Technical and Operations teams to assess the feasibility of different product decisions and make recommendations based on financial impact and customer experience
*Develop and execute high impact go-to-market strategies to grow sales
*Work with internal and third-party agencies and freelancers to develop key messages and coordinate and implement campaign activity
*Write and edit copy for a range of promotional printed, digital and social content and collateral
*Ensure sales teams are briefed on activity and have all appropriate collateral to hand
*Develop and manage budgets and resources as required
*Carry out post-campaign analysis to report on KPI’s and distribute learning’s for future campaign
*Keep abreast of legislation and regulations. Report non-compliance as appropriate
*Any other duties reasonably assigned
Marketing Manager Requirements:
* Broad knowledge and experience across the marketing communications mix: advertising, PR. Events, digital, social, email marketing
* The ideal candidate will have 5 years solid Product marketing experience
* Stakeholder management
* Must be able to manage time effectively and prioritise tasks
* Financial and commercial awareness
* Interpersonal skills
* Able to gather and analyse information
* Decision-making and problem solving
* Resourceful, confident and a positive can-do attitude
If this opportunity sounds like the perfect role for you please get in touch with myself, Chloe Scott at KHR Recruitment Specialists for more information.
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KH Recruitment Ltd is acting as an Employment Agency in relation to this vacancy. KHR – Recruitment Specialists is a trading name of KH Recruitment Ltd Keep in touch with us online for job alerts, industry updates and market…