Display Advertising Campaign Executive
Leading company based near Waterloo who operate in the online hobbies space are looking for a Display Advertising Campaign Marketing Executive to join their growing team.
Reporting to the Digital Media Manager, our client is looking for an experienced Campaign Management Executive to help with the maintenance of their display campaigns. Setting up campaigns, building reports, simplifying processes and taking the lead in ad operations as a whole for their display channel.
You’ll be responsible for the campaign management of our DR-focused campaigns in the online hobbies space, which includes a variety of digital channels such as programmatic, native, pop-under, as well as traditional direct. You’ll utilise your in-depth knowledge to consult on best practice campaign management techniques.
The ideal candidate will have experience working in ad operations (trafficking, floodlights etc) and reporting, whilst possessing sound problem-solving skills. They would also have experience working in a DR-focused environment within the display network, whilst also harnessing an interest in this sector.
Your main responsibilities will include:
*Trafficking display campaigns via DCM, as well as other 3rd party platforms.
*Updating reports via Excel, using pivots, formulas and vlookups with a complex set of rules.
*Analysing discrepancies within data, and ensuring campaigns are flowing correctly and efficiently.
*Simplifying processes where possible, particularly within ad operations and reporting.
*Running pop-under campaigns, including both trafficking and media buying.
*Ensuring Post Campaign Analysis docs are written and presented to clients.
*Honing technologies: DCM, DBM, BannerFlow, Outbrain, Taiga, as well as our in-house affiliate tool.
The skills that are required:
*Familiar with 3rd party ad servers (DCM preferable)
*Sound technical skills, with an analytical mindset.
*Strong knowledge of programmatic display advertising.
*Intermediate user of Excel, with a passion to learn more.
*Ideally experience in online gaming, casinos, gambling or other similar sectors would be preferred, but not essential
*Experience working in a media agency (1-3 years)
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