Marketing Executive
Our client based near the Kent coast are seeking a Marketing Executive to join their dynamic and passionate marketing team. This eCommerce company are going through an interesting period of change and it is an excellent and exciting time to join their team.
Within the role you will be responsible for helping to create and deliver compelling integrated marketing programmes (both offline and online) for their B2B & B2C audiences.
You will be a proactive self-starter who has a flexible and creative approach to developing best in class marketing activities. Ultimately you will deliver quality campaigns that will help to build a lasting digital connection with the target audiences, growing awareness and expanding their digital footprint.
As well as a competitive salary the company also offer a pension, holiday allowance and Christmas shut down.
Duties
*Create and deliver multi-channel marketing initiatives to help deliver business growth targets
*Develop and implement the company’s social media strategy including planning and monitoring (Facebook, Twitter, Instagram, and Pinterest etc)
*Create, develop, and optimise paid social media advertising
*Managing the development and execution of the email marketing strategy
*Development of promotional assets and tools
*Proofreading, and editing all content prior to publication
*Collaboration with other departments to create innovative campaign ideas
*Reporting: utilise Google Analytics (and other tools) to evaluate results, ensuring appropriate tracking & and systems are in place
*Using data to monitor and analyse the results of all activity and present recommendations for improvement, changes, or content gaps
*Creation & ownership of Internal Communication tools
*Conduct market research and analysis to evaluate trends, brand awareness, and competitor activity
Experience and qualifications
*A relevant degree in Marketing, Business, or related field
*CIM qualification would be preferred but not essential
*Proven work experience as a Marketing Executive or similar role
*Ideally have experience in an E-Commerce environment
*Excellent written and verbal communication skills
*Experience in the use of social media and social management tools
*Proficient in a graphic design platform such as InDesign, Photoshop, Canva
*Knowledge of Mailchimp or a similar platform
*Excellent writing and editing skills
*Knowledge of digital marketing tactics, including SEO and web analytics
*Competent in the use of CRM databases, marketing automation, and CMS systems
*Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook & Excel)
*Strong organisational skills
*Good numeracy skills and a knowledge of statistics
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