Digital Marketing Specialist
Our client is a fast paced wholesaler supplying a fantastic range of products in to retailers and direct to consumers. The business started nearly 35 years ago and has grown into a multinational operation supplying to over 40 countries around the world.
They have doubled in size in the last 4 years with plans for further growth. Aside from good career opportunities and the chance to work with a growing international organisation, there is also an array of excellent benefits that the company offers.
They are currently recruiting for a Digital Marketing Specialist to be based in their UK office in South Kent. We are looking for a generalist who also has excellent SEO skills to drive this aspect of the marketing forward.
This role would suit an individual early in their career with a digital marketing/agency background, looking to take their next step and enjoy additional responsibility/autonomy and skill progression.
Main Duties & Responsibilities:
●You will take lead on all search engine optimisation (SEO) across all the sites, on page and off page.
●Implement a successful ‘go live’ process that will be used when new websites go live.
●Maintain and monitor websites; Identifying, diagnosing and resolving any Technical SEO issues including 404 errors, crawl errors, robots.txt file, sitemaps, missing alt attributes and so on.
●Migrate existing websites to a new CMS or URLs structure, including 301 redirects and http to https
●Conduct keyword research to use for SEO and PPC campaigns.
●Write compelling unique title tags, meta descriptions and h-tags across all sites.
●Keep up to date on SEO best practices and Google Algorithm updates.
●Analyse website performance using Google Analytics and other tools, making any recommendations for improvement.
●Maintain, optimise and expand current Google AdWords and Bing Ads accounts.
●Monitor all websites where our brand appears, ensuring all content and data is correct.
●Assist with new product copy creation.
●Assist with optimisation of current product copy.
●Increase conversion rates for company websites across multiple marketing channels
●Create a roadmap for future website improvements
●Work with external developers to prioritise and implement future improvements for company websites or bug fixes
●Work with internal marketers to drive revenue across multiple channels
●Write copy for key landing pages Requirements:
●2 years experience in an SEO / PPC role.
●Experience of technical, on-page and off-page SEO.
●Experience with website analysis using Google Analytics.
●Knowledge of keyword tools including Google Keyword Tool.
●Experience working with Google AdWords and Bing Ads.
●An up to date, working knowledge of current SEO trends and algorithm updates.
●Google Analytics Certified
●Google AdWords Certified
●Magento 2 experience
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