Customer Relationship Manager (B2B)
Our client is a leading UK manufacturing business who have been operating for over 30 years and offer innovative products to their specialist industry. They are the top 3 in their industry across Europe. Their head office is in Kent and has partners across Asia, the USA and Europe.
The business has gone through rapid growth over the last few years and won a number of awards. They looking to strengthen their B2B marketing and improve their corporate and commercial development even further.
The individual joining the team will be responsible for delivering CRM across the company to encourage customer retention and loyalty, implement and execute strategic plans, structure the business in order to attract potential customers and retain existing ones.
*Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the corporate customer life cycle.
*Planning and delivering strategies across the company encouraging corporate customer retention and customer loyalty.
*Working closely with all departments to ensure the CRM works effectively for all aspects of the company.
*Overseeing direct communications with customers through the CRM.
*Customer journey mapping analysing touch points with the organisation and maximising commercial opportunities.
*Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.
*Monitor and maximise customer lifetime value strategies ensuring maximum profitability.
*Ensuring the database is segmented effectively for targeted marketing activities.
*Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.
*Supporting the team by coordinating and collating content
*Attending shows and meetings as required throughout the UK and occasionally Europe.
*Regular meetings with customers to demonstrate new product ranges.
*Assisting in the organising and analysis of trade and future retail promotions
*Liaising with customers, ensuring their needs are met in terms of receiving regular updates on new product etc
*Previous experience leading the customer relationship strategy
*Exposure to a manufacturing or product-based business
*Demonstrable B2B knowledge
*Leadership exposure would be beneficial
*Experience in a product-based business is essential
*Experience developing relationships with existing customers face to face and on the phone and identifying further sales opportunities
*Experience with OrderWise CRM would be very advantageous
*Previously attended and managed large events
*Drive and have own transportation
*Happy to travel throughout the UK and occasionally Europe
*Experience with marketing would be very advantageous
This is a full-time position Monday – Friday, but you must be flexible outside of this to attend client meetings throughout the UK and events occasionally in Europe.
If this role and company sound interesting submit your CV for review.