Updated: Thu, Sep 14, 2017 1:39 PM
PR Senior Account Executive
This specialist PR and strategic communications B2B agency are now looking for a Senior Account Executive to join their close knit team. They’re currently in a period of expansion as a result of some recent big client wins and now is a fantastic time to join.
The company offer a fantastic support network and really want their employees to flourish. Joining this PR agency will give you the opportunity to work with sector-leading businesses both within the UK and Internationally.
A senior account executive is the bridge between an account executive and account manager. They should be a capable and confident operator who has learnt most of the required basic media and communication skills and who has a good understanding of the media tools available to create the required media coverage in all PR areas.
As a senior account executive you are ultimately responsible for implementing the strategies and activities as detailed by your account managers/directors, as well as proactively looking for opportunities or devising ideas to contribute to the team effort. However, you should also be fairly self-sufficient, capable of running smaller accounts virtually on your own, with minimal guidance from seniors.
Client Delivery and Strategy:
*Identifying feature opportunities, understanding the business issues or product requirements to sell in features and draft feature length copy as required
*Writing monthly activity reports, quarterly/annual client reviews and basic new business proposals, at least to first draft stage for the latter two activities
*Taking a brief from a client and writing coherent and factually accurate press releases and copy that requires minimal amends from seniors and clients
*Ensuring press coverage is delivered to clients in a timely fashion
*Taking ownership of meeting preparations, ensuring that all agendas, meeting notes, monthly reports etc. are produced, and liaising with manager/director on requirements for meeting
*Participating actively in meetings. For smaller clients all preparation should be driven by you. For larger pieces of business, you should play an active role in preparing for the meeting and in presenting elements
*Participating in presentations to existing clients and at new business pitches
*Understanding financial controls on all accounts, mark-up rules and budgeting procedures
*Developing useful and relevant business contacts.
*Negotiating with suppliers effectively and be capable of briefing designers, photographers, and printers in a knowledgeable and precise manner
Media Planning and Execution:
*Running the features programmes for all clients, identify opportunities; liaise with clients on suitable approaches and drafting of copy, as well as selling items in to media.
*Driving the media relations programme for all clients, controlling this area of all accounts, reacting to media enquiries and proactively looking for opportunities, working alongside managers/junior executives.
*Being proactive in all media areas for clients, constantly looking for opportunities where additional media coverage could be achieved above and beyond the client’s brief.
*Making verbal approaches confidently to all journalists – consumer, business-to-business and trade – to sell in ideas and discuss opportunities
*Assisting in the organisation of events; ranging from workshops, photo calls, press conferences, training days etc. on behalf of clients
*Producing internal copy for newsletters, internal briefings and notice boards.
*Undertaking media and administration desk research for new business pitches and current client programmes as required
*Handling and overseeing all administration for accounts including filing, press cuttings etc. to ensure the smooth running of the business
*Reviewing and proofing all written material
*Assist with content creation for the social media channels.
*At least one years’ proven PR experience
*Qualified to degree level in a PR or similar field
*Proven client handling and relationship building skills
*Ability to influence through effective communication
*Good writing and proof reading skills
*Strong attention to detail and accuracy
*Ability to work flexibly and prioritise workload
*Team player with a positive attitude
*Proven experience researching case studies, writing, and running social media campaigns
*You will be able to travel when required to meet new and existing clients
At KHR we take care to ensure that you are represented as well as possible so it is worth checking your CV for layout, spelling and grammar as well as making sure it is up to date before you submit. If you feel you need to highlight particular qualifications, skills or relevant experience with regards to a specific role then please add a cover letter or a preface page. This does not need to be formatted in the same manner. In addition, if your CV is heavy with graphics etc, please could you also submit a “clean” copy in Word. Thank you.
KH Recruitment Ltd is acting as an Employment Agency in relation to this vacancy. KHR – Recruitment Specialists is a trading name of KH Recruitment Ltd Keep in touch with us online for job alerts, industry updates and market…