According to The Guardian, Starbucks has admitted that cutting shop staff in favour of automation has failed. The company is now planning to hire more baristas and roll back its push toward automation.
Is this a case of AI Automation being poorly implemented/used? Or is it early evidence that the human connection is simply irreplaceable?
Brian Niccol told investors: “Equipment doesn’t solve the customer experience that we need to provide, but rather staffing the stores and deploying with this technology behind it does.”
We are a people-based business, so we know where I stand.
We believe Society thrives on community!
We’re hard-wired for connections that can mentor, teach, help, and give us a sense of belonging.
Taking people out of roles where they bring empathy, knowledge, and presence doesn’t just reduce productivity! It erodes meaning and value in our work.
Where do you stand? Are we going down the wrong path?
What do you think the answer is?
Do you think Brian Niccol will turn Starbucks around? We think bringing people back to the front line is a good start!
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